What are they?

These meetings consist of a series of B2B (Business to Business) sessions whose purpose is to promote trade alliances by bringing together attendees at the trade fair. FITUR will organise a series of pre-arranged appointments based on the explicit interests of the participants.

Where will they take place?

In a specific area set up and especially adapted for the different Workshops: MICEInvestour.

How may I participate?

Each workshop has its own participation conditions. Contact the Exhibition Management for more information.



The essential meeting point for MICE and Business Travel. FITUR MICE is the ideal tool for generating business, identifying clients and closing deals.

Participants will be provided with spaces for networking and a full diary of pre-established appointments, with an average of 30 15-minute meetings with rigorously selected company executives with a high business potential and purchasing power, with the following profiles:

  • Corporations.
  • Incentive companies.
  • Events and congress organisers.
  • Associations.
  • Business Travel.

Participation conditions for sellers

PROFILE: Convention bureaux, DMC’s, PCO’s, hotels, services companies, etc.

Application Form

Further information here