The FITUR B2B Match workshop is on its eleveth edition, having become consolidated as a reference event within FITUR for B2B (Business to Business) meetings, promoting commercial alliances by working agendas, with pre-established appointments according to the interests stated by the participants.

Throughout its 11 years, FITUR B2B Match has focused on the quality of the hosted buyers, who come from the main mature and emerging markets and are carefully chosen by companies with ample experience in their respective areas of influence.

FITUR is convening, through its FITUR MICE section, the meetings and business tourism industry, a major driver of the global tourism industry. This section, which was relaunched in 2019, obtained excellent results and great satisfaction among participants.

In 2021 FITUR MICE will grow and will be strengthened thanks to an ambitious programme of international MICE hosted buyers. FITUR MICE is becoming the essential event for the offer and demand in the business and meetings industry to come together, and will provide its participants with the right buyers to identify clients and close deals.

What are they?

These meetings consist of a series of B2B (Business to Business) sessions whose purpose is to promote trade alliances by bringing together attendees at the trade fair. FITUR will organise a series of pre-arranged appointments based on the explicit interests of the participants.

Where will they take place?

In a specific area set up and especially adapted for the different Workshops: Hosted BuyersInvestourFitur Health.

How may I participate?

Each workshop has its own participation conditions. Contact the Exhibition Management for more information..

Workshop Hosted Buyers


The Exhibition Management team of FITUR will launch the call for the rounds of business with international buyers invited in the month of October. The Exhibitor must formalise participation before November 30. Registration can be done from the corresponding microsite: FITUR B2B.

Participation conditions for sellers

PROFILE: FITUR exhibitors and co-exhibitors, interested in promoting their tourism products worldwide.

Standard fee: € 500 + VAT

Early fee: € 400 + VAT (until 1st November)
Spots available: 200
Deadline for registration: 30 November 2020

Application form for sellers (FITUR exhibitors and co-exhibitors)



Participation conditions for sellers

PROFILE: Convention bureaux, DMC’s, PCO’s, hotels, services companies, etc.



Spots available: 100

(* FITUR main stand holders and co-exhibitors will have priority)

Deadline for registration: 30 November 2020.

Application Form